Discount Tire is the largest independent tire and wheel retailer in the U.S., founded in 1960, with over 1,200 stores in 39 states. They specialize in selling a wide range of tire and wheel brands, offering competitive pricing with a low-price guarantee, and providing services such as installation, repairs, rotations, and balancing.
Company
Discount Tire for GSTV
Role
Concept Designer, motion graphics, animation, sound editing
Discount Tire set out to create a series of weather trigger tags to be operated on GSTV to notify customers of weather hazards and how to use their services to prevent them. I designed, executed, and animated 7 different spots with a papercraft design style with hundreds of custom assets.
Discount Tire is the largest independent tire and wheel retailer in the U.S., founded in 1960, with over 1,200 stores in 39 states. They specialize in selling a wide range of tire and wheel brands, offering competitive pricing with a low-price guarantee, and providing services such as installation, repairs, rotations, and balancing.
Company
Discount Tire for GSTV
Role
Concept Designer, motion graphics, animation, sound editing
Discount Tire set out to create a series of weather trigger tags to be operated on GSTV to notify customers of weather hazards and how to use their services to prevent them. I designed, executed, and animated 7 different spots with a papercraft design style with hundreds of custom assets.